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About us

Focused on how New Mexico searches now.

NM AI Marketing is a digital design and marketing agency serving New Mexico that builds websites and makes local businesses findable, understandable, and bookable by AI agents.

NM AI Marketing is a digital design and marketing agency focused on New Mexico. We started it because the way customers find local businesses is changing faster than most businesses can keep up with.

For twenty years, getting found meant ranking on Google. Now a growing number of people ask an AI assistant instead, and the assistant decides who to recommend. Most local businesses aren't ready for that, and most agencies are still selling yesterday's playbook.

We build fast websites, do the classic SEO work that still matters, and make businesses ready for AI agents. We focus on this region, we explain things in plain language, and we measure what we do.

NM AI Marketing is a project of RAZR Systems LLC. We have no physical office: we work remotely and at our clients' businesses across New Mexico, including Albuquerque, Rio Rancho, Corrales, and Santa Fe.

The guides on this site are written by Rip Ryness.

Placeholder portrait slot for Rip Ryness. No photo has been published yet.

Rip Ryness

Author of the guides on this site. No photo has been published yet.

How we work

This region first

We focus on businesses across New Mexico, from Santa Fe and Los Alamos to Albuquerque, Rio Rancho, and the valleys.

Plain language

No jargon, no black boxes. You'll always know what we did and why.

Measured

We test how AI assistants and search engines see you before and after, with a repeated prompt panel, and report the difference.

Practice what we sell

Our own site is agent-ready: published prices, structured data, crawler access, and consistent facts. We use the same standards on yours.

Honest proof

We don't publish testimonials, reviews, or results we can't link to a source. When clients review us on Google or Yelp, we'll link to those profiles here.

The No-Hostage Guarantee

If you leave, you keep your ad accounts, because you own them, and you get an export of your website that you can use with another provider, and your data. Agent features end.

  • No-Hostage Guarantee seal. You own your site, ads and data.
  • Reports on schedule seal. Or that month is credited.
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See what ChatGPT, Gemini, and Google AI Mode say about your business.

The AI Visibility Report is free. Launch Sprint is $695 to migrate an existing site, or $995 for a completely new site. Monthly plans pay it at checkout, with no credit back. It is waived only when you pay for a full annual plan up front.

Show me what ChatGPT says about my business

The family behind NM AI Marketing

  • Rip Ryness

    Rip Ryness

    Founder

    Software developer for 30 years, building systems for large enterprises and Fortune 500 companies. He started RAZR Systems in 2014 and founded the company to help local businesses get ready for AI.

  • Alaina Ryness

    Alaina Ryness

    Sales

    Helps local business owners see what AI assistants say about them and what to do next.

  • Zander Ryness

    Zander Ryness

    Sales

    Works with local businesses across New Mexico to get them found by AI search.

  • Ripley Ryness

    Ripley Ryness

    Sales

    Helps business owners get started and answers their questions along the way.